Introduction
East Asia consists of two distinct regions: South-East Asia, lying within the tropics, and the countries to the north, which Europeans and people from the Americas refer to as the ‘Far East’, although to an Australian this would seem geographically inappropriate. Most countries in East Asia have experienced rapid growth since the 1970s and have adopted Western technology without sacrificing their cultural identity, which is based on older civilizations and religions than those of the West. Economic growth has fuelled the demand for business travel, and also encouraged a significant volume of outbound leisure tourism. Demand for tourism in the region has been affected by three major events – the financial crisis of 1997/1998, the Bali bombings in 2002 and the SARS (severe acute respiratory syndrome) outbreak of 2003. In the future China will be a dominant force in outbound tourism to the rest of the world.
South-East Asia
The part of Asia extending from Burma to the Philippines was culturally influenced many centuries ago by India to the west, and China to the north. Overseas Chinese communities play an important role in the economic life of many countries in the region and indeed throughout the Pacific, but since the nineteenth century, the influence of Western Europe and the USA has become increasingly important.
The Western powers were soon challenged by Japan, which although defeated
militarily in the Second World War, has subsequently become the major economic influence in the region. After the Second World War most countries in South-East Asia suffered a good deal of political upheaval that was part of the wider struggle between the West and the Communist powers. This adversely affected the growth of tourism, which was also restricted or given a low priority by those countries with a socialist regime.
Most countries in the region have joined together to form ASEAN(Association of South East Asia Nations), which promotes cooperation in all spheres of economic activity. Although member countries compete for visitors, they each see the advantages of joint promotion aimed at the main tourist-generating markets. However, ASEAN has been less effective at coping with environmental issues, notably the severe pollution in the region.
The setting for tourism There are wide disparities in wealth between the different countries of South-East Asia. The per capita incomes of Singapore and Brunei approach those of Western Europe, while Burma, Laos and Cambodia rank among the world’s least developed nations. There are also great contrasts in economic and social development within many countries, particularly between the major cities on the one hand, and the impoverished rural communities on the other. The countries of South-East Asia also contain tribal societies, often regarded as primitive by the mainstream culture.
These include:
● the hill tribes of northern Thailand
● the Montagnards of Vietnam
● the forest-dwellers of Malaysia
● the indigenous peoples of Western Papua, formerly known as Irian Jaya, in
Indonesia. Traditional cultures such as these fascinate Western tourists, but they are highly vulnerable to the negative impacts of tourism, as well as the exploitation of their environment by commercial logging and plantation agriculture.Almost the whole of South-East Asia lies within the tropics, and experiences warm to hot weather throughout the year, with frequent but brief torrential downpours. The northern parts of the region do have a clearly defined cool dry season, while the timing and duration of the rainy season in the coastal areas of West Malaysia, Southern Thailand and Indonesia depends on their exposure.







